A passion project, redesigning the logo and packaging for Two-Bite Original.
Timeline & Deliverables
October 3rd, 2021 - December 5th 2021
Complete logo redesign
Die-lines of new packaging for 3 flavours of their cupcakes
Promotional AR Instagram filter
To ensure the branding for this company would fit the target audience and stand out next to all the other cupcakes found in the grocery store, plenty of competing brands’ packaging was reviewed. In addition, a mood board of inspiration for the logo and the packaging was created to help identify the the general look and feel I was going for.
In addition to some of the inspiration that’s included here, I began sketching different logo variations, the plan for the packaging, and the promotional advertisement as well.