Gray Whale Ice Cream and Deli

A complete rebrand of a local BC café called Gray Whale Ice Cream and Deli.

Timeline & Deliverables

January 14th, 2021 - March 11th, 2021

  • A complete redesign of the company logo

  • A complete set of stationary (envelopes, letterheads, business cards)

  • A full company branding guide


Research. research, research. The most important part of a rebranding. I did a lot of research and created a mood board that best represented the idea I had for the brand.


The process of this logo required exhaustive sketching to get the best possible outcome. Several pages of sketches later, the best rendition of the logo was chosen to represent the brand.

Final Thoughts

This project is a thorough and complete revision of this company's brand. Through the entire process, no stone was left unturned and the best possible outcome was reached through careful planning, sketching, and review. The end result of this rebrand is not only successful, it's enticing.

Other projects: 

Laura Malcolm