Gray Whale Ice Cream and Deli
A complete rebrand of a local BC café called Gray Whale Ice Cream and Deli.
Timeline & Deliverables
January 14th, 2021 - March 11th, 2021
A complete redesign of the company logo
A complete set of stationary (envelopes, letterheads, business cards)
A full company branding guide
Research. research, research. The most important part of a rebranding. I did a lot of research and created a mood board that best represented the idea I had for the brand.
The process of this logo required exhaustive sketching to get the best possible outcome. Several pages of sketches later, the best rendition of the logo was chosen to represent the brand.